What does it take to be skilled at working with product management? The book "Product Management. Strategy, planning, marketing, organizing and execution, 2nd Edition" gives you the answers on how to build a strong foundation for the work and how to work to improve your efforts.

The book contains both common and new theories from a number of disciplines and concrete instructions and practical examples from the real world. The book focuses on the development of new products, as well as a strong focus on optimizing the profitability of the existing product portfolio.

The main sections of the book:

1. Product management – theory and reality?
2. Organization
3. Product strategy
4. Product planning
5. Product marketing

The book also contains an elaborate list of literature that lists the best sources of the various disciplines; and an extended index makes the book suitable as a handbook and reference work.

Authors: Jørgen Holm & Carsten Olesen
ISBN: 978-87-996252-5-3
EAN: 9788799625253
Release date: January 2 - 2024
Pages: 284 pages
Weight: 786 grams
Width: 186 mm
Height: 256 mm
Depth: 21 mm
Format: Hardcover
Original language: Danish
Publishers: Brandculture