Park by BC

Dressed for the future

How can a newly established manufacturer of name-brand designer clothes ensure that the collection will match up to competitors, customers, and the whims of fashion? Park by B&C teamed up with Brandculture to test, develop, and cement their concept.
When Park by B&C spotted a niche in the market for quality clothes, the company didn’t just want to settle on a clear-cut design line. They also wanted clear guidelines for marketing and presentation of their brand. To that end, the company and Brandculture developed an effective tool for sales representatives, agents, and designers.

Park by B&C was founded in 2005 as a division of B&C Textiler A/S in Sønderborg, Denmark. The Park by B&C menswear collection is aimed at young men who recognize that and elegant cut, fashionable clothes in high quality materials are markers of success. The concept was developed by product manager Julian Petersen and designer Mia Toft. With Park B&C they aim to focus on quality design in clean cut, Scandinavian styles

Download Park case (PDF)